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Business Communication: Developing Leaders for a Networked World

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This textbook develops leaders for a networked world. Through the author's practicioner and case-based approach, students are more likely to read and reflect on the text. They are better positioned to understand why credibility is essential to efficient and effective business communication. Cardon's integrated solution, including the text and digital offering, provides a contemporary yet traditional view into the business communication field, allowing instructors to teach bed-rock communication principles while also staying up to date with cultural and technological changes. Students are empowered to thoroughly master foundational concepts and practice their communication skills anytime and anywhere, transforming them into leaders for a networked world. This integrated solution is unique in its approach and content.rnIn many ways, the business communication field is at a crossroads, as communication technologies are rapidly reshaping how professionals communicate in the workplace. Many communication principles are enduring and reamain relevant. Yet, many communication practices are evolving to match shifts in business culture and changes in communication tools. This textbook sticks to bedrock communication principles but also presents a forward-looking approach to adapting to changing technologies. It also effectively engages students so they are more likely to read and reflect on the text.rnSince professional success depends on managing and working within professional relationships, this textbook uses credibility or trust as a central principle throughout. Principles of relationship building such as personal credibility, emotional intelligence, and listening hold a prominent role throughout the book. Credibility is considered a key leadership attribute in today's networked world.rnThe book stay true to core business communidation principles established over many decades. Yet it also goes beyond traditional texts by its inclusion of the latest communication practices facilitated by communication technologies and its enhanced coverage of increasingly important business communication topics such as: Interpersonal communication (Chapters 2-4), technology (Chapter 7), crisis communication and public relations (Chapter 11), oral communication (throughout the book), and business plan and business proposal (Chapter 13).rnEach chapter contains a one-page technology tip about applying the latest technologies to communication. These tips encourage students to experiment with new technoloies, most of which are rarely used even by today's tech-savy students. These tips provide a basis for expanded conversation in class.rnThe business case-based approach allows students to better learn how communications can build bridges between professionals. It helps students envision how they will communicate to accomplish workplace objectives and build rich and productive relationships. Each chapter opens with a short business case and unlike any other book on the market, weaves examples from the case throughout the chapter and into the model documents, engaging readers in the story behind each business message. It offers a broad representiation of business problems by discipline, including examples from finance, operations, marketing, human resources, and business information systems. Additionally, these problems are significant in scope, involving some time horizons of five to ten years and projects involving significant outlay of financial resources.rnEach chapter contains an interview with an accomplished business professional about specific types of communication related to a topic in the chapter. These profiles offer current perspectives on chapter content in the professionals' own words, in a question-and-answer format. These interviews can serve as effective platforms for class discussion and for written assignments.rnThis case-based textbook tells a story of effective communication in a compelling, research-based, practical, and interesting way. The business communication terminology flows easily from one chapter to the next, creating a smooth flow between chapters. The text challanges and promotes excellence for business students of all levels -- poor, average, and top performers. Chapters present lists and models for effective communications. Chapters also help students take into account the context of various business situations.rnEach chapter begins with a section that states the compelling reasons the content is crucial to career success. These first few paragraphs are intended to gain buy-in among students. A QR code located at the beginning of these sections allows students to view a short video clip of the author reinforcing this message.rnThe chapter takeaway is provided in a visual format. With graphics and lists, it quickly engages students with key chapter content and serves as a reference for applying the principles to their oral and written communication.rnEach chapter contains between 15 and 25 engaging learning exercises. These exercises are organized into discussion excercises, evaluation exercises, and application exercises to help students develop expertise in business communication.rnIn connect business communication, students put responsible writting into practice through a personalized learning plan that develops and improves their grammar and editing skills in a pathways-oriented environment. Through an outcome-based assessment approach, students are empowered to develop their communication skills.rnThe content of this textbook is organized around traditional business communication topics such as routine messages, persuative messages, bad-news messages, reports, and presentations. Beyond the basics, it adds unique and modern topics that instructors want and need in their courses. The unique content includes the following.rnMost business communication instructors recognize that credibility or trust is central to efficient and effective communication. This textbook begins with a discussion of credibility and refers to it throughout the book.rnThis book contains three chapters about interpersonal communication (Chapter 2,3 and 4), fulfilling the wish of many business communication instructors for enhanced coverage of this material and arming students with skills that will be valued in the work-place. It also contains an entire chapter (Chapter 4), rather than a 5 to 10 pages section within a chapter, on intercultural communication. Many business communication instructors and students are drawn to this increasingly important topic in the business world.rnThis book adopts a more visionary and reliable view of the communication technologies of tomorrow. While nearly all textbooks refer to use of social media, they focus on a thin slice of social media activities that involve marketing and customer relations. This book, by contrast, takes a larger view of social media use that includes team communication and communication with external partners. It prepares students for communication in the envolving workplace that involves truly networked communication. It also addresses the need for students to develop an online professional persona that builds personal credibility.rnThe book devotes an entire chapter to electronic communication, including emails and internal social networking on corporate intranets. This book also inclues a section (in the first interpersonal communication chapter, Chapter 2) about strategically choosing communication technologies. Furthermore, it contains a roughly one-page technology tip in each chapter that addresses a particular technology (e.g. online calls, videoconferences).rnSince a textbook can never stay up to date with the technical features of communication technologies, the discussions about communication technology focus on principles that outlast the cycle of a textbook edition. Thus, the coverage of communication technologies is more extensive, more strategic, and more focused on business communication (not on marketing) than other business communication textbooks.rnIn the era of social media and demand for transparency, business professionals are increasingly expected to understand principles of public relations, even from an early stage in their careers. Furthermore, these skills are career enhancers. This chapter (Chapter 11), contained in few business communication books, fills this need.rnConnect provides personalized learning plans to develop or improve editing skills and empowers students to put responsible writing into practice. This adaptive learning system helps students learn faster, study more effeciently and retain more knowledge for greater success. It pinpoints concepts the student does not understand and maps a personalized study plan for success. With interactive documentation tools, it helps students master the foundations of writing. Developed through hours of etnographic qualitattive and quantitative research, it addresses the needs of today's classrooms, both online and traditional.rnConnect's presentation capture tool gives instructors the ability to evaluate presentation and students the freedom to practice their presentations anytime and anywhre. With its fully customizables rubric, instructors can measure students' uploaded presentations against course outcome and give students specific feedback on where improvement is needed.rnInteractive application for each chapter of the textbook allow students to practice real business situations, stimulate critical thinking, and reinforce key concepts. Students receive immediate feedback and can track their progress in their own report. Detailed results let instructors see at a glance how each student performs and easily track the progress of every student in their course.

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Ketersediaan

090101811

Tersedia

Informasi Detil

Judul Seri

-

No. Panggil

005.57:68 CAR b

Penerbit

Mc Graw Hill : New York., 2014

Deskripsi Fisik

xxxvii, 556 p.nb

Bahasa

English

ISBN/ISSN

-

Klasifikasi

NONE

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

-

Subyek

-

Info Detil Spesifik

-

Pernyataan Tanggungjawab

-

Versi lain/terkait

Lampiran Berkas

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