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One for all? – The impact of different types of energy feedback and goal setting on individuals’ motivation to conserve electricity

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We investigate how different types of energy feedback, combined with goal setting, impact on consumers'
motivation to conserve electricity. Using an online survey, we test the influence of energy feedback in physical
units (kWh), monetary values (EUR) and environmental values (avoided CO2 emissions). We asked participants
to set themselves either a high, low or no energy conservation goal. In addition, we assess the respondents’ value
types - hedonic, egoistic, altruistic and biospheric – to test predictions derived from goal framing theory. In
general, individuals scoring high on biospheric values were more motivated to conserve electricity and their
motivation did not increase in response to setting an energy conservation goal. Individuals with egoistic values
seem less willing to reduce their electricity consumption, unless in the monetary feedback or high goal conditions.
A high conservation goal was only found to be effective in combination with monetary feedback: it increased
the motivation to save electricity by 6.7 percentage points in comparison to the low goal condition and
6.6 percentage points in comparison to the control condition.

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Ketersediaan

EJ20129

My Library

Tersedia

Informasi Detil

Judul Seri

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No. Panggil

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Penerbit

Elsevier Ltd. : ., 2019

Deskripsi Fisik

11 p.

Bahasa

English

ISBN/ISSN

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Klasifikasi

NONE

Tipe Isi

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Tipe Media

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Tipe Pembawa

online resource

Edisi

Energy Policy 135 (2019) 110992

Subyek

-

Info Detil Spesifik

Ejurnal

Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

Komentar

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