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Public preferences for electricity contracts including renewable energy: A marketing analysis with choice experiments

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This study aims to understand people's preferences concerning different energy sources with a particular
focus on renewables. Households' preferences were assessed by means of a choice experiment on a
sample of people living in Veneto (north eastern Italy). The analysis considered real marketing scenarios,
presenting different choice options inspired by real market offers by different companies on the Italian
market. The energy packages were differentiated considering the monthly price, the source of the energy
package (solar, biomass from agriculture and biomass from forestry), the size of the power plants, the
minimum distance from houses, and, for biomass only, the certification of the origin. According to our
results, there is a wide market for expanding “green” electricity contracts: 86% of the respondents stated
that they are willing to pay more for them. People prefer electricity produced from photovoltaics, followed
by forest biomass and by agricultural biomass. According to our results, the possibility to choose
the renewable energy source matters: the willingness to pay for photovoltaic is 3.4 times that for forest
biomass and 5.4 times that for agricultural biomass.

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Ketersediaan

EJ20143

My Library

Tersedia

Informasi Detil

Judul Seri

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No. Panggil

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Penerbit

Elsevier Ltd. : ., 2015

Deskripsi Fisik

12 p.

Bahasa

English

ISBN/ISSN

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Klasifikasi

NONE

Tipe Isi

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Tipe Media

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Tipe Pembawa

online resource

Edisi

Energy 88 (2015) 168e179

Subyek

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Info Detil Spesifik

Ejurnal

Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

Komentar

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