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WhyDidBetterPlaceFail?:Rangeanxiety,interpretive flexibility,and electric vehiclepromotioninDenmarkandIsrael

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With almost$1billioninfunding,BetterPlacewaspoisedtobecomeoneofthemostinnovativecom-
panies intheelectricmobilitymarket.ThesystemBetterPlaceproposedhadtwonovelprongs; first, to
reduce thecostofbatteries,andsecond,toreducerangeanxiety,publicinfrastructureconcerns,andlong
charging times.Yet,despitethisseeminglystrongcombination,BetterPlacefailedtomakeanyprogress
in DenmarkandIsrael,the first twomarketsitoperatedin,andsubsequentlydeclaredbankruptcy,
selling offitscollectiveassetsforlessthan$500,000.Drawingfromscienceandtechnologystudiesand
the notionof “interpretive flexibility,” this paperpositsseveralreasonstoexplainthefailureofBetter
Place, includingthatDenmarkisnotas “green” as itseemsnoristheIsraelimarketasattractiveas
believed, andthatBetterPlace'ssolutiontochargingtimeandrangeanxietyresolvedapsychological,not
a functional,barrierofthegeneralpublictoadoptelectricvehicles.Beforeinvestigatingthesetwo
reasons, thepaperpresentsashorthistoryofBetterPlaceandexploresthecontoursofitsoperationsin
Denmark andIsrael.ItthendiscusseswhyBetterPlace “failed” across bothcountriesbeforeconcluding
with implicationsforenergyplanning,policy,andanalysis.

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Ketersediaan

EJ20179

My Library

Tersedia

Informasi Detil

Judul Seri

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No. Panggil

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Penerbit

Elsevier Ltd. : ., 2016

Deskripsi Fisik

10 p.

Bahasa

English

ISBN/ISSN

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Klasifikasi

NONE

Tipe Isi

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Tipe Media

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Tipe Pembawa

online resource

Edisi

Energy Policy94(2016)377–386

Subyek

-

Info Detil Spesifik

Ejurnal

Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

Komentar

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